VECTORS OF DEVELOPMENT OF INFORMATION POLICY IN THE SYSTEM OF PUBLIC ADMINISTRATION

DOI: 10.31673/2786-7412.2025.031601

Abstract

The article examines the theoretical and methodological principles of
the development of information policy in the system of public administration in the
context of digital transformation. Attention is focused on the fact that the information
policy of a modern state is not only an instrument of managerial influence, but also a
strategic factor in ensuring the effectiveness of public administration, transparency of
government, accountability and the formation of public trust. It is determined that in
the context of global informatization and the growth of hybrid threats, information
policy acquires a systemic nature, combining security, communication, legal,
organizational and technological components. The paper identifies the main directions
of information policy development in the public sector, in particular: digitalization of
management processes; ensuring information and cybersecurity; improving strategic
communications between government and society; harmonization of national
information policy with European standards; development of human potential in the
field of public administration and creation of an effective institutional model for the
implementation of state information policy. The need for the formation of a single state
information space integrated with international networks, the introduction of artificial
intelligence technologies, big data analytics and e-democracy is substantiated.
It is emphasized that the successful implementation of information policy is
impossible without increasing the level of digital competencies of civil servants,
developing media literacy of citizens and forming a culture of cyber hygiene.
Conceptual approaches to building a modern model of information governance based on the principles of openness, innovation, cyber resilience and partnership between the
state, business and civil society are proposed.
It is concluded that effective information policy is a necessary condition for
ensuring national security, democratic development and increasing the competitiveness
of Ukraine in the European and global digital space.

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