IMAGE-MAKING OF UKRAINE IN THE CONTEXT OF CYBERNETICISATION OF INTERNATIONAL PUBLIC COMMUNICATIONS

DOI: 10.31673/2786-7412.2025.012523

Abstract

The purpose of the study is to identify urgent tasks, promising ways and methods of
their solution in the context of Ukraineʼs image-making in the context of the digitalisation
of international public communications, taking into account the current socio-political
situation of Ukraine, caused by its counteraction to the total Russian aggression, which
began on 24 February 2022. Given the global experience and challenges of the digital
era in the public communications segment, the authors focus on mass media influences
and contradictory processes of intellectualisation and simultaneous primitivisation
(symbolic, figurative, non-verbal, and information presentation) in social cyber
communications. It is determined that the urgent task of national image-making is to form
a digital image of Ukraine. This, according to scholars, requires the widespread use of
the method of visual narratives and the tools of the public communication segment of
cyber diplomacy. The researchers believe that multimedia communication platforms as
platforms for interaction with the foreign public are an effective means of this, which is
extremely important due to the need to strengthen Ukraineʼs relations with its allies and
to attract countries that have not yet decided to support the Ukrainian state in its
resistance to the Russian occupier.

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