THE INFLUENCE OF SOCIAL IDENTITY ON STRUCTURING THE SUCCESS OF A MODERN MANAGER IN PUBLIC ADMINISTRATION

DOI: 10.31673/2786-7412.2023.021123

Abstract

This article is devoted to the substantiation of the influence of social identity on the construction of the success of a modern leader in public administration. The theoretical, methodological and practical work of foreign and modern Ukrainian scientists became the basis for the study of the outlined topic. It has been proven that success is a phenomenon conditioned by the continuous hard work of a modern manager, in particular in the context of achieving a high level of professional competence, the application of reflection and self-management, the result of which is rewarded with social-psychological professional self-realization. The social component points to the relationship with social systems, and the psychological component points to the conscious and unconscious, namely: the collective unconscious - a pair of opposites that, complementing each other, create conditions for the creation and development of a leaderʼs integral personality. As one of the ways of the outlined process, we define the acquisition of a societal (system-wide) identity by a modern leader. In this context, the characteristics of psychosocial properties, introversion, pragmatism, rationality, sensitivity, internality, intentionality, are given, which are defining for the current era of social development - postmodern and correspond to the mode of social identity. The dynamics of societal changes in Ukraine in 2023, conducted by the Ukrainian Institute of Sociological Research and the Ukrainian School of Archetypes, are presented. Thus, from the six properties characterized above, which are inherent in social identity, a progressive progress is observed in relation to rationality and sensitivity. It was determined that the demand for a rapid change in human qualities was caused by the war, which actualized the phenomenon of social identity for a manager in public administration, which is flexible, adaptable to modern realities, creates an atmosphere of trust and conditions for training, cultural development, partnership and cooperation.

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