THEORETICAL AND METHODOLOGICAL APPROACHES TO DEFINING THE CONCEPT OF «COMMUNICATION»

DOI: 10.31673/2786-7412.2023.011682

Abstract

Based on the systematization of modern communicative theories and researches, it has been proven that the concept of «social communication» expresses the unilinear orientation of the information influence of any subject on the object, while feedback or the objectʼs reaction to the influence is not mandatory.
Mass communication as a type of social communication occurs on the scale of the entire society, it should be considered as a powerful tool, a means of implementing state policy and an important condition for social development and organization.
In a post-industrial society, civil communication is an important way of influencing peopleʼs consciousness, beliefs and behavior (formation of public opinion, public relations) in the form of participation in the implementation of state policy (consultations with public organizations and public control). 
The current stage of the development of society is associated with a significant spread of information and communication technologies, which contribute to the use of civil communication as a strategic resource for the democratization of the public administration system. In its essence, civil communication can be considered as the information exchange of citizens in the process of interpersonal communication and solidarity communication with public non-governmental organizations and state structures on issues of assessing the state, expressing and protecting human and citizen rights.

Key words: communication, mass communication, social communication, civil communication, state communication.

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