THE ESSENCE AND FEATURES OF "SPLIT" MANAGEMENT IN MODERN CONDITIONS

Abstract

The article presents a conceptual study of the phenomenon of "split" management as a systemic
flaw in Ukraine’s managerial culture. A detailed analysis was conducted to identify the root causes
of this fragmentation. It is demonstrated that one of the primary sources of dysfunction in Ukrainian
management stems from a misinterpretation of global shifts in the field of management that occurred
at the turn of the 21st century. Specifically, during the adoption of the international standard ISO
9000:2000 in Ukraine, domestic experts inadequately translated the term management and several
related concepts in the corresponding national standard DSTU ISO 9000:2001. This mistranslation
distorted the essence of management and has perpetuated systemic confusion across the country for
over a quarter of a century. The study identifies four key dimensions along which management in
Ukraine has become fragmented: The conceptual understanding of management; The scope of
activities to which management applies; The knowledge and competencies acquired by managers in
higher education institutions; The structural features of management systems within organizations.
The article argues that terminological fragmentation of the concept of management in national standards, educational curricula, and public policy leads to a loss of systemic coherence, strategic
orientation, and managerial effectiveness. Through comparative analysis of international ISO 9000
standards (2000, 2005, and 2015 editions) and their Ukrainian DSTU counterparts, the study
illustrates how definitional shifts influence managerial practice. Special attention is given to the
disconnect between academic training of managers, regulatory policies of the Ministry of Education
and Science (MES), and actual management processes within organizations. To address this
fragmentation, the article proposes a conceptual framework for harmonization, including:
Terminological alignment; Creation of interagency working groups; Development of a coherent state
policy in the field of management. This article is intended for scholars, practitioners, educational
reformers, and standards developers.
Keywords: management, split management, managerial culture, ISO standards, systemic
management, educational policy, strategic direct, operational control

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