NEW HORIZONS OF OPPORTUNITIES AND PROBLEMS OF BUSINESS MANAGEMENT BASED ON MODERN TECHNOLOGIES OF DIGITAL TRANSFORMATION

DOI: 10.31673/2415-8089.2023.031017

Abstract

The article specifies the attributes of digital transformation, defines the role of modern technologies for post-war reproduction, outlines the specifics, characteristic features, key tasks and trends of managing domestic enterprises based on modern technologies of digital transformation, reveals new horizons of opportunities and problems of managing enterprises based on modern technologies of digital transformation, which will allow enterprises to optimize their business processes and harmonize business combinations, effectively manage data and ensure the effectiveness of communications and interactions between employees, which in the strategic future will be able to radically increase their competitiveness and justified measures for the introduction of modern technologies in enterprise management. In particular, it was emphasized that when implementing modern technologies of digital transformation, it is important to take into account the resource and time needs and capabilities of the enterprise, to ensure the stability, reliability, and safety of their use, to increase the digital competence of the staff and to analyze the benefits and losses from the implementation of modern technologies of digital transformation and to determine their optimal spectrum taking into account resource and time constraints. In general, for the period of recovery and post-war economic development, the introduction of modern technologies of digital transformations in the management of enterprises is an important component of the success of modern business, since their development will help enterprises to store, process and share important data in a safe and effective way, helps enterprises to understand their activities on at a deeper level, which helps to make informed decisions and predict future trends, allows enterprises to collect and analyze data from various sources, providing increased efficiency and optimization of business processes, helps enterprises to perform routine tasks automatically, reducing costs and increasing productivity, serves as tools for improvement training, process visualization and increased user engagement. Thanks to the use of modern technologies of digital transformations, enterprises can improve the efficiency of management, coordination of interactions, efficiency and competitiveness of the enterprise.

Key words: enterprise management, modern technologies, digital transformation, new horizons of opportunities, post-war reproduction.

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