Prospects for the development of strategic planning of enterprise activities

DOI: 10.31673/2415-8089.2022.014145

Abstract

The article is devoted to the essence of strategic planning and the importance of its use at the enterprise in the implementation of its activities. The advantages of strategic planning of the company's activities, which are manifested due to the nature of the tasks solved at the same time, as well as the methods of their solution, are analyzed. It is proven that strategic management includes three components: strategic planning, strategy implementation, strategic control. It is described that one of the main goals facing the strategic planning of the enterprise is to ensure existing advantages and create new opportunities by coordinating the actions of managers. It follows from this that strategic planning is one of the important aggregate elements of the entire management process at the enterprise. The sequence for the formation of strategic planning goals for improving competitive positions in the enterprise environment is given. In accordance with the practice of global enterprises, it is highlighted that the implementation of strategic development plans at the enterprise helps to increase its financial and economic success in foreign markets, which leads to the strengthening of the efficiency of the economic growth of the company. A successful strategic plan can be considered a system of measures that leads to effective adaptation of the enterprise to the conditions of the external market environment. The main stages of the strategic planning process are considered, which allow the implementation of measures necessary for the long-term development of the strategic planning of the enterprise's activities into the enterprise management system.

Key words: strategic planning, strategy, enterprise, management, external and internal environment.

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