Instrumental and methodical approach to effective products’ internet promotion on the pharmaceutical market

DOI: 10.31673/2415-8089.2022.012735

Abstract

In the article has been considered the structure of Ukrainian pharmaceutical market and the pharmaceutical market of European Union. There has been noted a significant impact of globalization processes on the domestic pharmaceutical enterprises’ efficiency. There has been characterized the classification features of the main tools of effective products’ Internet promotion on the pharmaceutical market. In the article has been emphasis the tools’ conceptual features for effective Internet promotion to the target consumer. There has been determined the priority of the assigned tasks and important conditions for achieving the enterprise’s key goals considering the effective tools’ selection for products’ Internet promotion. There have been formed the basic principles reflecting the real orientation of the appropriate tools’ selection according to the improved methodology. There has been offered a schematic sequence of the company's actions in making an optimal decision in entrepreneurial activity in the direction of pharmaceutical productsє effective Internet promotion to the target consumer.

Key words: pharmaceutical market, pharmaceutical enterprise, Internet activity, Internet promotion, instrumental and methodical approach, programmatic system.

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