Use of advertising in the activities of trading enterprises

DOI: 10.31673/2415-8089.2021.014550

Abstract

The article reveals the theoretical foundations of the essence and significance of advertising in the activities of trading enterprises. The classification of different types of advertising is given. Advertising on radio and television is considered and characterized. The volumes of commercial offers on television, radio and in printed publications are given. The role of advertising in the formation of demand for goods has been studied and the value of TV and radio advertising for trading enterprises has been established.

Keywords: advertising, trade enterprises, demand, supply, goods, TV and radio advertising, supplier, consumer.

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