The demand of a customer-oriented approach to managing companies in the financial market

DOI: 10.31673/2415-8089.2020.042126

Abstract

The article notes that the intensification of competition in the financial services market, changes in customer requirements necessitate a reorientation of companies' activities to the needs, requests and preferences of customers. The urgency of the customer-oriented approach to management is substantiated by the example of an insurance company and its content is revealed through the formation of an aggregated structure of the company's business processes for such blocks as management, client, and development of insurance products, operations, and ensuring functioning. It is concluded that the concentration of the efforts of the insurance company on the formation of client assets will significantly change the processes of interaction of the company's managers with clients and increase the level of profitability of the company's business.

Key words: customer-oriented, approach, management, business-process, financial market, strategy, insurance company.

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