Management of pricing strategies for innovative goods

DOI: 10.31673/2415-8089.2020.036064

Abstract

Theoretical aspects of pricing management for innovative goods and services are revealed, the role, values and functions of pricing, types of prices and factors influencing its level, pricing methods for innovative goods and services are determined, priority directions of improvement of pricing strategies management for innovative goods and services are substantiated. 

Key words: management, price, pricing, pricing strategies, innovative products.

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