Features of competitiveness assessment for insurance business companies

DOI: 10.31673/2415-8089.2020.031520

Abstract

Competitiveness management issues are acute in any company, in any business and in any industry. Many authors have proposed a large number of not only definitions of competitiveness, but also methods for its calculation. It has been proven that in the case of the insurance business, the concept of "Enterprise competitiveness" should be considered as financial opportunities, which are determined by the specifics of the business, are catalysts of sales, the identification of which will allow the company to pursue a policy of high-quality underwriting. Within the framework of this article, methods for assessing competitiveness and their appropriateness in the insurance business are proposed for use, as well as requirements for assessing the competitiveness of an insurance company are formulated.

Key words: competitiveness, assessment, method, insurance, financial stability, company.

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