Essence of strategic development of the enterprise

DOI №______

Abstract

An important place in modern market conditions for each enterprise is not only the provision of resources that are necessary to achieve the goals and the effectiveness of the company’s activities during this period, but also the strategic development for the future. The strategic development of any enterprise is an essential condition for its successful operation. The essence of the concept of an enterprise strategy is considered, its main components are highlighted, an in-depth analysis of the existing conceptual approaches to the definition of an enterprise strategy is carried out, the interpretation of the definition of “strategic enterprise development” is proposed.

Key words: strategy, enterprise strategy, strategic approach, long-term perspective, strategic development of an enterprise.

REFERENCES
1. Ansoff I. (1989) Strategicheskoe upravlenie [Strategic management]. Moskva: Progress.
2. Chandler A. D. (1962) Strategy and Structure Cambridge (MASS).
3. Porter M. (1998) Strateghija konkurenciji [Competition strategy]. Kyiv: Osnovy.
4. Tompson, A.A., Stricklend III, A.J. (2006). Strategicheskiy menedzhment. Kontsetsii i situatsii dlya analisa [Strategic management. Concepts and situation for analysis]. (12nd ed., rev). Moskva: Vilyams.
5. Kotler F., Armstrong G., Vong V., Sonders Dzh. (2013). Osnovyi marketinga [Marketing fundamentals]. Moskva: Vilyams.
6. Vihanskiy O.S. (1998). Strategicheskoe upravlenie [Strategic management]. Moskva: Gardarika.
7. Zub A. T. (2002) Strategicheskiy menedzhment: teoriya i praktika [Strategic management: theory and practice]. Moskva: Aspekt Press.
8. Zaytsev L.G., Sokolova M.I. (2002). Strategicheskiy menedzhment [Strategic management]. Moskva: Ekonomist.
9. Vasylenko V.O., Tkachenko T.I. (2003). Strateghichne upravlinnja [Strategic Management]. Kyiv: CUL.
10. Buravlev A.I., Gorchitsa G.I., Salamatov V.Yu., Stepanovskaya I.A. (2008). Strategicheskie promyishlennyie predpriyatiya i korporatsii: metodologicheskie i instrumentalnyie sredstva. [Strategic industrial enterprises and corporations: methodological and instrumental means]. Moskva: Fizmatlit.
11. Mizjuk B. M. (2004). Systemne upravlinnja [System management]. Lviv: Ljvivsjka komercijna akademija.
12. Fomina A. V. (2008). Realizatsiya strategiy kompaniy. Ot prostogo k slozhnomu [Implementation of company strategies. From simple to complex]. Retrieved from http://financesworld.ru/load/38-1-0-445.
13. Lyulov A. V. (2010). Nauchnyie aspektyi ponyatiya «strategiya razvitiya predpriyatiya». [Scientific aspects of the concept of "enterprise development strategy."] Molodoy uchenyiy, (10), 88-92. Retrieved from https://moluch.ru/archive/21/2158/.
14. Melnik, L. G. (Eds.), Karintseva, A. I., Ilyashenko, S. N, et al. (2002). Ekonomika predpriyatiya [Business Economics]. Sumy: Universitetskaja kniga
15. Strokovych Gh. V. (2011). Strateghija pidpryjemstva [Strategy of the enterprise]. Kharkiv: NUA.
16. Sajenko M. Gh. (2006). Strateghija pidpryjemstva [The strategy of the enterprise ]. Ternopil: «Ekonomichna dumka».
17. Meljnykova K., Lydovskyj Ju., Noskov V. (1998). Strateghycheskoe planyrovanye dejateljnosty predpryjatyja [Strategic planning of enterprise activity]. Byznes- Ynform, (17-18), 109-111.
18. Kruk, M. (2001). Razrabotka korporativnykh strategiy kompanii [The development of corporate strategy]. Eko, (6), 112-117.
19. Solovev, V. S. (2002). Strategicheskiy menedzhment [Strategic Management]. Rostov-na-Donu: Feniks.