ELECTRONIC COMMERCE AND INTERNET TRADE: TRENDS AND DEVELOPMENT PROSPECTS

DOI: 10.31673/2415-8089.2026.011606

Abstract

Modern enterprises actively integrate online sales channels into their business strategies, which
contributes to the transformation of traditional trade models and the formation of new approaches to
interaction between producers, sellers and consumers. The development of Internet trade is also
associated with the rapid spread of mobile technologies, digital payment systems and online
platforms that significantly simplify commercial transactions and improve the accessibility of goods
and services for consumers.
The article focuses on the theoretical and practical aspects of the development of electronic
commerce in the modern economic environment. Particular attention is paid to the analysis of the
key trends influencing the transformation of trade in the digital era. The study emphasizes the role of
innovative technologies, digital platforms and information systems in ensuring the efficiency of
electronic commerce and strengthening the competitive position of enterprises in the market.
The research highlights the importance of effective integration of digital technologies into the
activities of trading enterprises in order to enhance their adaptability to market changes and improve
customer interaction mechanisms. The development of Internet trade is considered as an important
factor of economic growth that contributes to the formation of new business models, expansion of
international trade relations and improvement of the overall efficiency of the commercial sector.
Keywords: electronic commerce, Internet trade, digital economy, online platforms, digital
technologies, trade development.

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