OPTIMIZATION OF FOREIGN TRADE: TOOLS FOR INCREASING COMPETITIVENESS IN GLOBAL MARKETS

DOI: 10.31673/2415-8089.2025.043803

Abstract

The article examines modern tools for optimizing foreign trade aimed at increasing
competitiveness in global markets. Particular attention is paid to key strategies for increasing the
efficiency of exports and imports, including: the use of digital technologies to automate business
processes and manage trade flows; the use of financial instruments to support foreign economic
activity, including loans, guarantees and risk insurance; the implementation of effective logistics
solutions that optimize transport costs and reduce delivery times; and the development and
implementation of innovative marketing strategies for entering new markets and maintaining
positions in existing ones.
The paper analyzes the experience of leading countries and companies in implementing modern
methods of optimizing foreign trade, identifies key success factors and challenges faced by enterprises
in the global economic environment. Based on the analysis, recommendations are proposed for a
comprehensive approach to increasing the efficiency of foreign economic activity, combining
technological, financial and managerial solutions.
Keywords: foreign trade, competitiveness, optimization, world markets, export support tools,
logistics, digital technologies.

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