INMOVATIVE APPROACHES TO HUMAN RESOURSE MANAGEMENT

DOI: 10.31673/2415-8089.2025.030615

Abstract

The article is dedicated to innovative approaches to human
resource management, the relevance of which is driven by the widespread digitalization of business
processes and the growing role of human capital as a key factor in enterprise development. Special
attention is given to the application of HR analytics, artificial intelligence, gamification, digital
learning platforms, and remote personnel management.
The current stage of economic development is characterized by intensive digitalization, which
transforms approaches to organizing business processes and managing personnel. The relevance of
the study is determined by the need to search for new methods of human resource management that
ensure the competitiveness of enterprises in the digital economy.
The aim of the study is to analyze the essence and directions of implementing innovative
approaches to human resource management, as well as to identify their advantages and limitations. 
Key results: the study highlights the main innovative HRM practices, including HR analytics and
Big Data, automation and artificial intelligence, digital learning platforms, gamification, remote
management, employee experience management, and the development of digital communication.
Their impact on management efficiency, employee motivation, productivity improvement, and the
formation of a modern employer image has been substantiated.
Innovative approaches to HRM are an important factor in the successful transformation of
enterprises in the digital economy. They enable organizations to increase adaptability to market
changes, foster human capital development, and achieve sustainable economic growth. At the same
time, the implementation of innovative practices requires significant investments, overcoming
resistance to change, and addressing cybersecurity issues.
Keywords: innovative approaches, human resources, management, personnel, HRM practices,
HR analytics.

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