DIGITAL TRANSFORMATION OF BUSINESS PROCESSES: FEATURES AND PREREQUISITES FOR ITS EMERGENCE

DOI: 10.31673/2415-8089.2025.030110

Abstract

The rapid development of digital technologies has fundamentally changed the way modern
businesses operate, creating both new opportunities and significant challenges for sustainable
growth. Digital transformation today is not limited to the automation of processes but represents a
comprehensive rethinking of management models, organizational practices, and interaction with
customers, partners, and markets. This article explores the specific features of business process
digitalization and highlights the key groups of preconditions that shape its emergence: technological
(artificial intelligence, big data, blockchain, cloud computing), economic (increasing competition,
demand for flexibility and productivity), organizational (process optimization, ERP and CRM
implementation, agile management practices), social (digital literacy, new consumer behavior
patterns, remote work), and institutional (governmental support, regulatory harmonization, egovernance). Digital transformation is interpreted as a strategic driver of competitiveness, ensuring
the adaptability of enterprises in conditions of global turbulence. The study emphasizes that
successful transformation requires systemic integration of innovations into business strategies,
investment in human capital, and the creation of a culture of innovation that enables rapid adaptation
to change. Moreover, the article stresses the importance of institutional frameworks that foster
digitalization, such as national digitalization programs and the alignment of regulatory environments
with international standards. The discussion reveals that the phenomenon of digital transformation
cannot be reduced to isolated technological changes; instead, it constitutes a complex
multidimensional process that simultaneously reflects external market pressures and internal
organizational adaptation. The originality of the study lies in the systematization of preconditions for
business digitalization and the identification of their role in shaping a sustainable business
environment. Prospects for further research are related to the development of business adaptation
models for digital ecosystems, the evaluation of the effectiveness of technological implementation,
and the formulation of strategies for integrating enterprises into the global digital economy.
Keywords: digital transformation, business processes, digitalization, innovation economy,
competitiveness, institutional framework.

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