STRATEGIC BUSINESS DEVELOPMENT WITH A FOCUS ON DIGITIZATION AND ENVIRONMENTAL RESPONSIBILITY

DOI: 10.31673/2415-8089.2025.028146

Abstract

The article is dedicated to following the trend of strategic development of
commercial enterprises in Ukraine; assessments of the dynamics of economic indicators of regional
trading enterprises; environmental friendliness; structuring the business strategy tree with enhanced
functional strategies for environmental sustainability and digitalization; formation of direct further
digitalization of enterprises; planning of key performance indicators aimed at increasing the
economic efficiency of digitalization and developing elements of an environmental sustainability
strategy. The main results of the study are the development of recommendations for the promotion of
digitalization tools and the improvement of the environmental sustainability strategy for the effective
strategic development of enterprises.
Keywords: strategic development, enterprise, strategy tree, environmental responsibility,
digitalization.

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