LEADERSHIP POTENTIAL MANAGEMENT STRATEGY AT THE ENTERPRISE UNDER THE CONDITIONS OF DIGITALIZATION

DOI: 10.31673/2415-8089.2024.036166

Abstract

The article discusses scholars' perspectives on the definitions of 'leadership', 'systemic leadership', and 'effective leadership'. It illustrates various aspects of the modern understanding of the meaning and role of effective systemic leadership. Leadership is demonstrated through the influence on members of society,such as employees and voters, through the qualities, skills, and knowledge of the leader. The leader unites and motivates them to make maximum efforts to achieve the goal. Effective leadership involves implementing the company's vision, and in some cases, redefining and improving it. It also involves setting the tone and encouraging and supporting initiative and appropriate risk-taking. The organizational structure should be subordinated to the purpose and functions, and chains of command that require lengthy decision-making should be
avoided. The article presents approaches to management that enable the implementation of a person's natural leadership talent. It outlines the formation of an effective leadership system within a company, identifying and characterising the main interrelated elements of systemic leadership: system, community, and personality. The article summarises the interrelated elements of effective and systemic leadership based on the views of scientists and the author's own vision. It analyses the concept of systemic leadership in the modern conditions of digitalisation of the economy and social relations. The article characterises the competencies of a modern, effective, and flexible
leader, including modesty, adaptability, foresight, and engagement. The study indicates that the success of a company's development is significantly dependent on the presenceof an effective leader who performs key functions,such as provocation, rethinking, and system transformation. Inthe context of rapid changes in the socio-economic environment and the constant drive for innovation, effective leadership is crucial. Such a leader possesses the skills and attributes to motivate and inspire the team. An importantcharacteristic of an effective leader is his or her ability to adapt to change, make decisions in difficult situations and develop strategies to achieve goals in different environments.