METHODOLOGICAL PRINCIPLES OF FORMING A DIGITAL BUSINESS ECOSYSTEM OF INFORMATION AND COMMUNICATION TECHNOLOGY ENTERPRISES

DOI: 10.31673/2415-8089.2024.010004

Abstract

During the research it was determined that the digital business ecosystem is a whole complex of interconnected elements of the organization of functional and institutional relationships of economic entities, the formation of which consists in ensuring the effective strategic development of ICT enterprises by initiating certain additional economic entities: state structures (state authorities, state institutions), business structures, non-profit organizations, communities and social groups of the population. It was established that the effective implementation of the developed digital ecosystem of ICT enterprises is based on a client-centric approach not only to attract the target audience with various goods and services, but also to keep them within the functioning of the digital ecosystem in order to increase the duration of the consumer's stay in the ecosystem (customer-centric approach) by focusing attention on his diverse and urgent needs in order to achieve a high level of competitive advantages in the target market.
In the research have been determined that in the conditions of growing demand in the ICT market, the online service is rapidly developing, digital information innovations are being implemented, including digital information products, digital channels and business models, as a result of which there is a digitalization of cooperation: the increasing use of digital information and communication innovations in the relationship with management financial resources. Due to the high digitization of the complex of products and services, the enterprises studied in the article, satisfy a significant part of the needs of their customers in their own ecosystem are characterized as effective financial indicators obtained as a result of reaching a significant client base. Thus, the most important goal of domestic ICT enterprises forming a digital ecosystem is the development of a client-centric approach not only to attract the target audience with various services, but also to increase the duration of the consumer's stay in the ecosystem by focusing attention on his needs and providing the potential consumer with favorable conditions for using a complex of digital products and services.

Key words: market of information and communication technologies, digital business ecosystem, strategic development of ICT enterprises, target audience, digitization of enterprise activities, digital products and services.

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