Transformation of the business model in the process of digitalization of the Ukrainian economy

DOI: 10.31673/2415-8089.2022.039397

Abstract

The article is devoted to the study of digitalization processes in the economic system of enterprises and the process of transforming business models in modern economic conditions. The main elements of digitalization in the economic system of enterprises are considered. The digital business models of enterprises are analyzed, the main elements of the digital business model are identified. At the same time, the differences between the traditional business model and the digital platform are considered. The nature of the influence of digital technologies on the transformation of the main elements of the business model of the enterprise is determined. The main ways of identifying the problems of the enterprise and the possibilities of their solution with the aim of further digitalization of existing business processes and the choice of a business model based on digital technologies and platforms are proposed.

Key words: digitalization of business processes, business model transformation, enterprise business model, enterprise economic system.

REFERENCES
1. Koncepciya rozvitku cifrovoyi ekonomiki ta suspilstva Ukrayini na 2018-2020 roki [Concept of development of the digital economy and society of Ukraine for 2018-2020]. Retrived from: https://zakon.rada.gov.ua/laws/show/67-2018-%D1%80#n13
2. Top 10 Digital Business Models for Online Companies [Examples]. DevriX. Retrived from: https://devrix.com/tutorial/top-10-digital-business-models-online-companies-examples/
3. Ivanchenko N.O., Kudricka Zh.V. Biznes-modeli v umovah cifrovih transformacij. [Ivanchenko N.O., Kudrytska Zh.V. Business models in conditions of digital transformations]. Retrived from: http://econ.vernadskyjournals.in.ua/ journals/2020/31_70_3/31_70_3_2/33.pdf
4. Chmil G.L. (2021). Cifrovizaciya diyalnosti sub’yektiv spozhivchogo rinku: mozhlivosti ta zagrozi. [Chmyl G.L. Digitization of the activities of consumer market entities: opportunities and threats]. Bulletin of the KHNU named after V.N. Karazina "International relations, Economics, Local history, Tourism, (13), 124-134.
5. Rudenko M. V. (2018). Cifrovizaciya ekonomiki: novi mozhlivosti ta perspektivi. [Rudenko M. V. Digitization of the economy: new opportunities and prospects]. Economy and the state, (11), 61-65.
6. Kraus N. M., Kraus K. M. (2018). Cifrovizaciya v umovah institucijnoyi transformaciyi ekonomiki: bazovi skladovi ta instrumenti cifrovih tehnologij. [Kraus N. M., Kraus K. M. Digitization in conditions of institutional transformation of the economy: basic components and tools of digital technologies]. Intelligence XXI, (1), 211-214.
7. Lazebnik L.L., Vojtenko V.O. (2020). Informacijna infrastruktura v cifrovizaciyi biznes-procesiv pidpriyemstva. [Lazebnyk L.L., Voitenko V.O. Information infrastructure in the digitalization of the enterprise's business processes]. Scientific Bulletin of the International Humanitarian University, (42), 18-22.