Management of marketing risks of telecommunications enterprises

DOI: 10.31673/2415-8089.2022.014651

Abstract

The article reveals the essence of the „marketing risk” category. The main types of risk associated with the introduction of innovations at telecommunications enterprises are considered. The main causes of risks in the field have been identified of telecommunications. The algorithm of the marketing risk management process of telecommunications enterprises is presented.

Key words: marketing, globalization, risk, marketing risks, management process.

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