The main components of designing a brand of goods for children

DOI: 10.31673/2415-8089.2022.011016

Abstract

The article researches the design of potential children's brands as a branding tool in the marketing system of goods for children. Systematized comparison of brand design models; analyzed the main conceptual elements of the LEGO children's brand are given, the stages of designing a potential children's brand using the Kidbranding method are proposed.

Keywords: brand, branding, marketing of goods for children, children's brands, brand design, branding formation, marketing system.

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