Development of IT-marketing as a tool for promoting products to the market

DOI: 10.31673/2415-8089.2021.042231

Abstract

The article studies the development of IT marketing as a tool for promoting products to the market. The advantages of Internet marketing tools are systematized; the components of Internet marketing are given; KPI indicators are systematized; highlighted key indicators KPI; additional tools of Internet marketing (e-mailing), lead magnet (whitepaper), Landing page) have been systematized.

Key words: marketing, internet-marketing, IT-marketing, product promotion, tools for product promotion to the market.

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