Directions for improving the creative management of corporations in the context of multilevel digital transformation

DOI: 10.31673/2415-8089.2021.040509

Abstract

Necessity and directions of improvement of creative management of corporations in the conditions of multilevel digital transformation are substantiated, economic essence of creative management of corporations is found out, the influence of corporate culture on efficiency of creative management of corporations is estimated, the theoretical basis of formation of directions of improvement

Keywords: creative management, directions of improvement of creative management of corporations, corporate culture, multilevel digital transformation.

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