Competitiveness of the enterprise: the concept, approaches and methods of evaluation

DOI: 10.31673/2415-8089.2021.030202

Abstract

Within the framework of this article, various scientific views on the definition of the essence of the concept of competitiveness analyzed. It has established that competitiveness is a key category used in the theory and practical aspects of economic research, and is a multifaceted concept. Recommended to consider the competitiveness of an enterprise as a set of opportunities effectively use its resource potential, which is advisable to evaluate through a set of qualitative and quantitative characteristics in accordance with scientific approaches and methods of assessing competitiveness in the form of classification. Сonfirmed that the presented approaches and methods will help to solve most of the problems faced by enterprise managers in the course of their activities.

Key words: competitiveness, management, approaches, methods of assessment, enterprise.

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