Establishment of mass media in the modern information environment on the example of the blogosphere

DOI: 10.31673/2415-8089.2021.031212

Abstract

The concept of the blog as a means of mass communication is studied, the theoretical aspects of the functioning of the blogosphere in the modern information society are revealed, the structure, functions and features of the blogosphere in Ukraine are analyzed. It shows how the mass media works to ensure the exchange of socially important information between large groups of people within a certain social microenvironment - the blogosphere.

Key words: mass communication, Internet media, blogosphere, blog, social media.

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