Public relations in the educational services marketing system

DOI: 10.31673/2415-8089.2021.031111

Abstract

The article considers the content of the concept of Public relations and the specifics of using PR-promotions as a factor in ensuring competitiveness and creating a positive image of domestic higher education institutions. The scientific novelty lies in the expansion of ideas about the use of PR-technologies for the effective functioning of universities. It is proved that without the active use of modern PR-technologies by educational institutions, their work loses its effectiveness.

Key words: higher educational institutions, public relations, sphere of higher education, Public relations, PR-technologies.

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