Main definition of development of the promotion strategy

DOI: 10.31673/2415-8089.2021.022225

Abstract

The article studies the main definitions of the development of a promotion strategy. The theoretical foundations of the promotion strategy are considered; the differences between the promotion strategies «Push» and «Pull» are systematized; a system of strategic planning of the company was drawn up; built stages of developing an Internet promotion strategy.

Key words: promotion, promotion strategy, promotion strategy «Push», promotion strategy «Pull», Internet promotion.

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