Mechanism of the integrated internet management of the enterprise

DOI: 10.31673/2415-8089.2021.016670

Authors

  • А. М. Сорока, (Soroka A. M.) State University of Telecommunications, Kyiv
  • О. Ю. Рудаков, (Rudakov O. Yu.) State University of Telecommunications, Kyiv

DOI:

https://doi.org/10.31673/2415-8089.2021.016670

Abstract

The article deals with the theoretical aspects of integrated Internet management of an enterprise. The tools and mechanisms for managing the integrated Internet management are characterized. The current trends in the use of integrated Internet management in the work of enterprises are described. The general concept and development strategy of the integrated enterprise has been formed.

Key words: management, integrated enterprise, Internet management, development strategy, digital economy.

REFERENCES
1. Bogdanov M.M. (2017). «SMM»: marketing in social networks as a tool for promoting content on the Internet [«SMM»: marketynh v sotsialnykh merezhakh yak instrument prosuvannia kontentu v merezhi Internet]. Art notes, (31), 77-85.
2. Gudz O.E. (2018). Tsyfrova ekonomika: zmina tsinnostei ta oriientyriv upravlinnia pidpryiemstvamy [Digital economy: change of values and guidelines of enterprise management]. Economy. Management. Busines,.(2), 4–12.
3. Oklander M. A. (2012). Marketynhovi tekhnolohii ekonomichnoho zrostannia [Marketing technologies of economic growth] monograph. Odessa: Astroprint.
4. Stry L.O. (2010). Marketynh KhKhI stolittia. Kontseptualni zminy ta tendentsii rozvytku [Marketing of the XXI century. Conceptual changes and development trends] monograph. Odessa: WWII.
5. Shlapak O.A. (2018). Rozvytok elektronnoi komertsii u strukturi informatsiinoi ekonomiky Ukrainy [Development of e-commerce in the structure of information economy of Ukraine]. Economy, (8(161)), 93–97.

Published

2021-09-08

Issue

Section

Articles