Development of competitive strategy the enterprise

DOI: 10.31673/2415-8089.2021.012632

Abstract

The article clarifies the features and substantiates the theoretical approaches and methodological principles of the basis for developing a competitive strategy of the enterprise, analyzes the practice of developing a competitive strategy by enterprises and identifies areas for improving the process of developing a competitive strategy in deformation and digital transformations based on qualitatively new value approaches.

Keywords: competition, competitive strategy, telecommunication enterprises, stages of development of competitive strategy, competitive advantages.

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