The role and types of content for promoting in social networks

DOI: 10.31673/2415-8089.2020.017581

Abstract

The goal of this article to reveal the topic of the importance of using different content`s types for complex business promotion in social networks. The role of each of the following content `s types for the content marketing strategy formation in frame of SM marketing is analyzed. Based on this analysis we offered the model how to combine these types of content for business promotion depending on the sphere of activity and general marketing goals. Nowdays content marketing is an important tool for establishing a constant and interactive connection with a target audience for all areas of business. Due to high quality content and a clear content strategy companies create their own image for their audience. This research explore the topic of content marketing analyzing of the content`s types that companies use to communicate with social network users.
All of the above content`s types were described in details from the point of view how to use them for solving certain marketing problems. Advices of combination all these content`s types for different business directions have been proposed.

Key words: marketing, social media, SMM, content, content strategy, business promotion.

REFERENCES
1. Khalilov, D. (2013) Marketing v sotsialnyh setiah [Marketing in social networks] Publisher “Mann, Ivanov and Ferber.
2. Kaplunov, Denys, (2014) Kontent, Marketing i rock-n-rol [Content, Marketing and Rock and Roll].
3. Albitov, A. (2011) Facebook. Kak naiti 100 000 druzei dlya vashego biznesa besplatno [Facebook. How to find 100,000 friends for your business for free]. Publisher “Mann, Ivanov and Ferber”.
4. Ivanykha, T.V., Novikova, J.D. (2017) Kontentna stratehiia prosuvannia brendiv u sotsialnykh merezhakh [Content strategy of brand promotion in social networks]. Magazine «Young Scientist», (12 (52), 133-135.
5. Kyfyak, O., Urda, V. (2017) Marketynh u cotsialnykh media (SMM) yak instrument prosuvannia tovariv ta posluh [Marketing in social media (SMM) as a tool for promoting goods and services]. Research Article. Magazine “Internauka”, (14 (36), 123-130.
6. Herasymchuk, Т. (2017) Upravlinnia marketynhom pidpryiemstv torhivli v sotsialnykh merezhakh [Marketing management of commerce enterprises in social networks]. Theses for the Conference brochure “Advertising: Integration of theory and practice. Theses of the reports of the xi international scientific-practical conference”, Kyiv, 22-24.
7. Savytska, N. (2017) Marketynh u sotsialnykh merezhakh: stratehii ta instrumenty na rynku B2С [Social media marketing: strategies and tools in the B2C market.]. Research Article. Magazine “Marketing and Digital Technologies”, (1), 20-33.
8. Yabloko, М. (2019) Email-marketynh ta sotsmerezhi: yak obiednaty ta znaity novykh pidpysnykiv‖ [Email marketing and social networks: how to combine and find new subscribers]. Retrived from https://www.likeni.ru/analytics/email-marketing-i-sotsseti-kak-obedinit-i-naytinovykh-podpischikov/