Strategical analysis of activity of «Kyivstar»

DOI: 10.31673/2415-8089.2019.047579

Abstract

The description of Kyivstar activity, its main advantages are defined. The strategic analysis of Kyivstar activity by means of matrix methods, namely, the matrices I. Ansoff "Commodity-market", Schell DPM, "General electrician – Mckinzy" and ADL are made. It is concluded that Kyivstar is a leader in telecommunication industry and occupies the dominant position in the market of telecommunication services of Ukraine, therefore typical for its activity is a strategy of preservation of positions and maintaining market share in the industry. The main directions of strategic development of the enterprise are proposed.

Key words: activity, strategic analysis, Kyivstar, matrix methods, strategic development, telecommunication services, market.

REFERENCES
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