Assessment of conformity of the strategic potential of the telecommunication enterprise of its competitive strategy

DOI: 10.31673/2415-8089.2019.042228

Abstract

The article discloses a methodological approach to assessing the conformity of the strategic potential of an enterprise with its competitive strategy. A benchmarking analysis of the compliance of the strategic potential of PJSC Ukrtelecom and its main competitors was carried out.

Key words: strategic potential, strategic potential management, strategic management, telecommunications enterprise competitiveness.

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