Digitalization as competitive advantage of companies

DOI: 10.31673/2415-8089.2019.031824

Abstract

The essence and features of using the digitalization of an enterprise as its competitive advantage are clarified, the role of digitalization in the competition is determined, the prerequisites, opportunities, challenges and problems of digitalization are determined, the tasks and measures for the digitalization of enterprises based on modern digital technologies are justified, it provides for the transformation of tools, technologies, methods , models of enterprise and business management, reorientation of values and priorities of the functioning of enterprises in the conditions of stifling competition and deepening globalization and integration business processes.

Key words: digitalization, competitive advantage, enterprises, digital technologies, new management models.

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