Management of marketing activity of enterprise

DOI: 10.31673/2415-8089.2019.031317

Abstract

The article revealed peculiarities of enterprise marketing management. The basic set and principles of marketing activity management are defined. In the marketing system the company's awareness is important, since any marketing activity is based on knowledge of the specific situation in the market. The organization of marketing activities should rely on the information system. The scheme of planning of marketing activity of enterprise is presented. The main approaches to which the companies carry out their marketing activity are determined.

Key words: marketing activity, management, planning, information, information system.

REFERENCES
1. Kardash, V. Ya. (1997) Marketyngova tovarna polityka [Marketing commodity policy]. Kyiv: KNEU.
2. Chernenko, O.V. (2017) Marketyngova informaviya v upravlinni pidpryemstvom [Marketing information in enterprise management]. Economic herald of NTUU “KPI”, (1), 369-374.
3. Kudenko, N.V. (1998) Strategichnyi marketyng [Strategic marketing]. Kyiv: High education.
4. Didkivska, K.V. (2009) Aktualizaciya roli socialno-etychnogo marketyngu v suchasnyh umovah gospodaruvannya [Actualization of the role of social and ethical marketing in modern conditions of management]. Actual problems of economics, (9), 102-107.