THEORETICAL APPROACHES TO CORPORATE CULTURE MANAGEMENT OF A MODERN ENTERPRISE

DOI №______

Abstract

The article deals with the problems of corporate culture management. The genesis and evolution of corporate culture notion are revealed, the views of different scholars on the subject of its understanding are generalization and systematized. The gnoseological reflection of the existing concepts of corporate culture and their reconstruction in various theoretical approaches is carried out. It has been established that combining different approaches to understanding corporate culture can be an effective way of managing the corporate culture of a modern enterprise.

Key words: corporation, corporate culture, theoretical approaches to managing corporate culture.

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