NAMING INTO THE BRAND SYSTEM

DOI №______

Abstract

The article disclose the essence of naming as a branding technology, given a characteristic of naming as a necessary tool for promotion. The work contains an analysis of the main phases, ways to create new name and basic requirements proposed for future titles. Selected common features that makes brand easier to use and easier to remember. Make analysis of some tools which will help to create attractive business names. Expediency of application software products for the generation and selection of the brand. Given reasonable analysis of application software products for the generation and selection of the brand.

Key words: naming, branding, advertising, brand, communication, marketing.

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