CORPORATE SOCIAL RESPONSIBILITY OF TELECOMMUNICATION ENTERPRISES AS THE MAIN FACTOR OF THEIR COMPETITIVENESS
DOI №______
Abstract
The article substantiates the importance of the development of an effective system of corporate social responsibility by telecommunication enterprises. The main components of corporate social responsibility of large telecommunication companies in Ukraine, PrJSC «Kyivstar» and LLC «Lifecell» are analyzed. The directions of further development of corporate social responsibility of the enterprise as the main factor for strengthening competitiveness are proposed.
Key words: social responsibility of business, telecommunication enterprise, corporate social responsibility, transparency of social responsibility.
REFERENCES
1. Berezina, O.Y. (2010). Adaptatsiya modeley korporatyvnoyi sotsialnoyi vidpovidalnosti do natsionalnykh umov [Adaptation of models of corporate social responsibility to national conditions]. Naukovyy visnyk Poltavsʹkoho universytetu spozhyvchoyi kooperatsiyi Ukrayiny. Seriya.: Ekonomichni nauky, (4), 60-65.
2. Kravchenko, A. A. (2011). Fenomen «sotsialʹnoyi vidpovidalʹnosti» v evolyutsiyi suspilʹnykh transformatsiy [The phenomenon of "social responsibility" in the evolution of social transformations]. Humanitarnyy visnyk ZDIA, (51), 217-223.
3. Hohulya, O.P., Kudinova, I.P. (2008). Sotsialʹna vidpovidalʹnistʹ biznesu [Social responsibility of business]. Kyiv: Publishing House of the National University of Bioresources and Natural Resources of Ukraine.
4. Petrashko, L.P. Korporatyvna sotsialʹna vidpovidalʹnistʹ v ukrayinsʹkiy biznes praktytsi [Corporate social responsibility in Ukrainian business practice]. Retrieved from http://iepjournal.com/journals/14- 15/2011_6_Petrashko.pdf /.
5. Zatyeyshchykova, O.O. (2014). Etapy formuvannya stratehiyi sotsialʹnoyi vidpovidalʹnosti biznesu [Stages of the formation of a strategy of social responsibility of business]. Biznes Inform, (2), 200-205.
6. Lazorenko, L.V. (2013). Korporatyvna sotsialʹna vidpovidalʹnistʹ yak innovatsiyna stratehiya biznesu [Corporate social responsibility as an innovative business strategy]. Ekonomika. Menedzhment. Biznes, (1), 89-96.
7. Nasad, N.V. (2017). Analiz nefinansovoyi zvitnosti korporatyvnoyi sotsialʹnoyi vidpovidalʹnosti kompaniy zvʺyazku [Analysis of non-financial reporting of corporate social responsibility of communication companies]. Naukovyy visnyk Mizhnarodnoho humanitarnoho universytetu. Seriya : Ekonomika i menedzhment, (23 (1)), 112-115.
8. Karpenko, O.O. (2015). Klasterna sotsialʹna vidpovidalnist yak osnova rozvytku klasteriv [Cluster social responsibility as the basis for the development of clusters]. Biznes Inform, (8), 47-52.
9. Borisnov, S.V. (2014) Sotsiologiya kommunikatsii [Sociology of communication]. Moskva: Yunity-dana.
10. Ofitsiynyy sayt Derzhavnoyi sluzhby statystyky Ukrayiny [Official site of the State Statistics Service of Ukraine]. Retrieved from http://www.ukrstat.gov.ua.
