OPERATIONAL MANAGEMENT STRATEGY IN THE SYSTEM OF MANAGEMENT BY THE ENTERPRISE

DOI №______

Abstract

In the current economic conditions is becoming more important operational management, which ensures the performance of basic daily activities of enterprises, which, in turn, creates a real basis for the successful implementation of their common economic objectives and the mission as a whole. Formation of market relations in Ukraine encourages radical reformation of management in all spheres of economic activity. Moreover, in conditions of unstable market conditions the accents need to be the most dynamic sector, among which is retail trade. Well-organized operation management can be seen as an important prerequisite of adaptation of retail trade to the market economy and guarantee its viability and success in a competitive environment.

Key words: strategy, operational management strategy, management system, operating system, enterprise competitiveness.

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