THE INFLUENCE OF EXTERNAL FACTORS ON THE DEVELOPMENT OF INNOVATIVE POTENTIAL OF TELECOMMUNICATION ENTERPRISES IN UKRAINE

DOI №______

Abstract

The innovative potential of telecommunications enterprises is influenced by a number of external factors that can both contribute to and hamper the company's innovative activity. The article analyzes approaches to the determination of factors of innovative activity of enterprises by different authors. Classification of external factors of development of innovative potential of telecommunication enterprises is offered, taking into account their specificity. In particular, a group of information and communication factors has been singled out and the need to take into account the influence of the development level of the ecosystem of innovative activity of small enterprises in the sphere of telecommunications and information is substantiated. Dynamics of innovative activity of Ukrainian enterprises is analyzed. The results of the correlation analysis of external factors of innovative activity of enterprises of Ukraine are given.

Key words: innovative potential, telecommunication enterprises, factors, innovative activity.

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