INNOVATIVE OPPORTUNITIES FOR THE USE OF HR MANAGEMENT IN HIGHER EDUCATION: A COMPARISON WITH THE EU

DOI: 10.31673/2415-8089.2025.043805

Abstract

The article is devoted to the current conditions of higher
education development, where human capital management has become a key factor in
enhancing the competitiveness of universities. HR management in higher education encompasses a
wide range of functions, from recruitment and staff onboarding to the development of professional
competencies, motivation, performance evaluation, and the formation of corporate culture.
Efficient HR management in higher education becomes a crucial factor in enhancing education
quality, developing faculty professional competencies, and increasing the competitiveness of
universities. It is particularly important to explore modern HR opportunities and innovative
approaches by comparing the Ukrainian experience with EU practices in order to adapt effective
personnel management models in domestic higher education institutions.
The study identifies the main innovative HR management practices in higher education, including
HR analytics and Big Data for evaluating faculty performance, digital platforms for staff learning
and development, gamification, and remote management. Their impact on university management
efficiency, motivation of academic and administrative personnel, productivity improvement, and the
formation of a modern university image as an attractive employer is substantiated.
Innovative approaches to HR management are an important factor for the successful
transformation of higher education institutions into a digital and competitive educational
environment. They enhance the adaptability of institutions to changes in the labor market and
academic requirements, ensure the development of human resources, and facilitate the integration of
Ukrainian universities into the European Higher Education Area.
Keywords: HR management, higher education, digitalization, innovations, digital transformation,
HR analytics, employee motivation.

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