FEATURES OF THE DEVELOPMENT OF INNOVATIVE ENTREPRENEURSHIP: THE INFLUENCE OF PSYCHOLOGICAL FACTORS

DOI: 10.31673/2415-8089.2025.043812

Abstract

The article investigates specific factors influencing the formation
of a business idea and the development of innovative entrepreneurship. The definition of innovative
activity, which is a process in which things and forces are reflected and transformed in order to create
new economic benefits, is specified. The criteria for assessing the effectiveness of innovative activity
are determined by the degree of originality, realism and justification of the result. A special
psychological structure of the subject's innovative business activity during professional training is
revealed, which includes a block of motives, actions and results. It is determined that people with
high innovative performance in business during professional training practically do not differ in
psychological characteristics. It is substantiated that the activity of people who have shown high
results of innovative activity in business is more defined and structured. It is determined that the
effectiveness of innovative business activity during professional training is directly related to the level
of organization of the individual. The level of organization of innovatively effective individuals is 1.5
times higher than that of ineffective ones. A review of approaches to studying the psychological
structure of activity, activity and behavior has been conducted. The component composition of the
psychological structure of a businessman's innovative activity has been identified. A theoretical
model of a businessman's innovative activity has been constructed. An experimental study of the
psychological structure of innovative business activity has been conducted. An experimental
comparison of the components of the psychological structure of innovative business activity with the
components of other types of activity has been carried out. A specific block of personal qualities that
ensures the success of innovative business activity has been identified. Psychological ideas about
innovative activity, the structure and specificity of its components have been generalized. A
psychological structure of innovative activity of specialists carried out during the period of
professional training has been constructed. The psychological characteristics of subjects related to
the effectiveness of innovative activity are described. The features of innovative business activities
during professional training have been identified, which will create conditions for accounting and
correcting the innovator's activities during the educational process, and will contribute to its
organization in the field of business and in other areas of professional activity related to the
development and implementation of innovations, taking into account the specifics of its components
and personality characteristics.
Keywords: innovative business activities, psychology of business and innovation, changes,
leadership, personal qualities of a businessman, psychological factors, business performance

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