THE IMPORTANCE OF COMMUNICATIONS IN THE INTEGRATION OF INTERNET TECHNOLOGIES IN AN ENTERPRISE

DOI: 10.31673/2415-8089.2025.021679

Abstract

The article
examines the importance of communications in the integrated development of Internet technologies
in an enterprise. In the modern information world, Internet technologies strongly influence an
enterprise and have a deep and comprehensive impact on its activities, transforming almost all
aspects of its functioning in society. The role and features of communications in a certain interaction
with Internet technologies are described, which open a new era for establishing ties in an enterprise.
The impact of modern information technologies on enterprise communications has become a relevant
topic in the modern business environment. Technologies provide enterprises with new opportunities
for personalizing communications with their contact audiences. The development of such
technologies, especially the Internet, social media, mobile applications and electronic
communication, affects the ways in which an enterprise interacts with its customers. The need to use
communication in enterprise management arises from the high level of information and
communication complexity of the tasks facing modern business entities. It was analyzed which
enterprises in the field of information and communication technologies have access to the Internet,
which has such a significant impact on their activities and communication links with contact
audiences. It was emphasized that the rapid development of the Internet and the spread of
technologies have reached such a scale that they have changed the way businesses interact with
consumers and have affected the working moments of employees at the enterprise. The passage of
information through communication channels with the implementation of Internet technologies at the
enterprise, which ensure the interaction of subjects at different levels of management in the process
of special contacts, is considered. It was established that an in-depth study of the importance of
communications in the integration development of Internet technologies at the enterprise is
understood as technical and managerial aspects of their implementation, which are aimed at ensuring
successful, effective and sustainable integration of new technologies, while minimizing possible risks
and barriers to communication.
Keywords: communication, Internet technologies, integrated development, enterprise, business,
interaction, information technologies, Internet.

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