Innovative potential of the modern enterprise

DOI: 10.31673/2415-8089.2020.012937

Abstract

The article defines the essence of the innovative potential of the enterprise, the possibility of forming competitive advantages of the enterprise through the effective implementation of innovations. A comparative analysis of the main competitive advantages of telecommunication enterprises of PJSC “Kyivstar”, PrJSC “VF UKRAINE”, PJSC “Ukrtelecom” was carried out, the creation of which is the result of the effective use of the innovative potential of the enterprise. The financial and economic activities of enterprises are analyzed and the degree of success of using innovative potential is revealed.

Key words: innovative potential, competitive advantages, latest technologies, telecommunication enterprise.

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