DIRECTIONS OF TRANSFORMATION OF BUSINESS PROCESSES OF ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

DOI: 10.31673/2415-8089.2024.044147

Abstract

The article describes strategic directions for improving the efficiency of enterprise management
based on digitalization. Focusing on supporting innovative companies and start-ups has been
identified as critical to driving economic growth and technological development in Europe. The
policy aims to provide access to finance and support for scaling up to significantly increase the
number of successful high-tech companies capable of achieving "unicorn" status - companies with a
valuation of over $1 billion. The latest trends and innovative approaches in the field of digital technologies, which allow
optimizing management processes and increasing market competitiveness, are analyzed. A five-level
scheme of digital development levels for enterprises is proposed.
A detailed review of key digital tools for determining the current level of digital development of
an enterprise is conducted.
It has been proven that no enterprise can move to the next level if the conditions of the previous
level are not met. However, this does not exclude the fact that an enterprise can be founded
immediately with a certain level of digital development of business processes. The only condition for
this is the implementation of tools and skills that meet the conditions of a certain level.
To effectively gradually increase the “level” of digitalization and obtain results from the process,
each enterprise is required to have a digitalization plan or strategy, which is an integral part of the
global development plan for the entire enterprise or certain business processes.
It has been determined that a digitalization strategy is a comprehensive plan or direction that
includes defining the goal of digital transformation, key areas for the implementation of digital
technologies, expected results, as well as the resources that will be needed to achieve the set goals.
The strategy takes into account the overall business goals of the enterprise and determines how
digitalization can contribute to their achievement. It serves as the basis for decision-making at the
highest level and coordination of the actions of the entire enterprise.
The conceptual framework of the digitalization strategy is substantiated. It is argued that
digitalization and digital transformation of business processes are not one-time measures, but require
constant development and adaptation. They allow enterprises to remain competitive, increase their
efficiency, innovation and flexibility.

Keywords: digitalization; business process, business process transformation; enterprise
management; management efficiency; level of digital development; digitalization strategies.