The role of a balanced system of indicators in the system of strategic planning in enterprises in modern conditions

DOI №______

Abstract

The article clarifies the role of strategic planning; it is proposed to define the principles of strategic planning in the enterprise on the basis of the system of balanced system of indicators; outlined the main problems contributing to the implementation of qualitative strategic plans and formulated the features of strategic planning for enterprises that are integrated into the European economy; it is indicated that the introduction of modern methods of strategic planning enables enterprises to adapt and adapt to changes in the internal and external environment; the role and the rule of forming a balanced system of indicators is determined, consisting of a set of financial and non-financial indicators of the enterprise's activity.

Key words: strategic planning, planning methods, balanced system of indicators.

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